Privacy Policy

Effective Date: July 2026

Allied Assets Limited (“we,” “our,” or “us”) is committed to protecting your privacy and safeguarding the personal information you provide while using our website and online services.

This Privacy Policy explains how we collect, use, store, protect, and disclose your information when you visit our website or use our services, including our Expression of Interest (EOI), Structured Home Payment Program (SHPP), Pre-Qualification and Pre-Approval application portals.

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1. Information We Collect

Depending on the services you use, we may collect information including but not limited to:

• Full Name
• Email Address
• Telephone Number
• WhatsApp Number
• Date of Birth
• Country of Residence
• Nationality
• Residential Address
• Employment Information
• Business Information
• Income Details
• Credit Information
• Property Preferences
• Financing Requirements
• Uploaded Identification Documents
• Proof of Address
• Bank Statements
• Employment Letters
• Payslips
• Other supporting documents submitted during the application process.

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2. How We Use Your Information

Your information may be used to:

• Process Expressions of Interest (EOI).
• Evaluate Pre-Qualification applications.
• Review Pre-Approval applications.
• Verify applicant identity.
• Assess eligibility for Structured Home Payment Solutions.
• Communicate project updates.
• Provide customer support.
• Improve our website and services.
• Meet legal and regulatory obligations.
• Prevent fraud and unauthorized activities.

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3. Document Verification

Applicants may be required to submit identification documents, proof of income, proof of address, employment documentation, financial information, and other supporting materials as part of the assessment process.

These documents are collected solely for verification and eligibility assessment purposes and are handled with strict confidentiality.

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4. Credit Assessment

Where applicable and with your consent, Allied Assets Limited may conduct credit assessments directly or through approved third-party service providers to evaluate eligibility for available financing programs.

Credit checks will only be carried out where necessary and in accordance with applicable laws and regulations.

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5. Cookies

Our website may use cookies and similar technologies to improve user experience, analyse website traffic, remember preferences, and enhance website functionality.

You may disable cookies through your browser settings; however, certain features of the website may not function properly.

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6. Information Sharing

We do not sell your personal information.

Your information may be shared only where necessary with:

• Approved financial institutions.
• Credit assessment providers.
• Professional advisers.
• Government authorities where legally required.
• Technology service providers supporting our operations.

All third parties are expected to maintain appropriate confidentiality and security standards.

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7. Data Security

We implement reasonable administrative, technical, and organisational safeguards designed to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

While no internet transmission or electronic storage system can be guaranteed to be completely secure, we continually strive to protect your information using industry best practices.

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8. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

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9. Your Rights

Subject to applicable law, you may have the right to:

• Request access to your personal information.
• Request correction of inaccurate information.
• Request deletion of certain personal information.
• Withdraw consent where processing is based on consent.
• Request information regarding how your data is processed.

Requests may be subject to legal or regulatory limitations.

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10. Third-Party Websites

Our website may contain links to third-party websites or services. Allied Assets Limited is not responsible for the privacy practices or content of those external websites.

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11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or operational practices.

The updated version will be published on this page together with the revised effective date.

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12. Contact Us